Although all UW Madison licensees commit to a Code of Conduct mandating humane standards of production, the firm commitments go above and beyond those requirements.The local availability of fair trade apparel is the realization of a long held hope for Chancellor John Wiley and the university Labor Licensing Policy Committee to find "designated suppliers" that will produce high quality products in worker friendly environments."I applaud both Counter Sourcing and University Bookstore for this important step in the right direction," says Wiley, who was given one of the shirts. "I extremely interested in partnering with additional trade businesses in our efforts to ensure that our logo merchandise continues to be made in the best possible conditions."The company has been working with about a half dozen other colleges throughout the country, including Duke, Boston College and New York University, but UW Madison is the first in the Midwest to grant the company a...